Carpets and rugs made for AS Rao Nagar homes
AS Rao Nagar grew up around the Electronics Corporation of India and is named after Dr A.S. Rao, ECIL's founding managing director. Many of its colonies began life when the ECIL Employees Co-operative House Construction Society formed in the mid-1970s and laid out plots for staff from ECIL, the Nuclear Fuel Complex and related labs. That history shows in the housing. You see solid independent houses with their own compounds and built-up first floors in the older society blocks, alongside a steady wave of newer apartment buildings put up for working families. The suburb has long been self-sufficient enough to be called a "miniature Hyderabad" — with its own markets around Radhika X Roads, schools, function halls and the Anutex shopping mall, plenty of residents have lived in the same home for decades, raised children, and are now upgrading interiors rather than moving out. That long-term, settled character changes what a floor covering needs to do, and it is exactly the kind of home we enjoy fitting.
For the older independent houses, we are often asked to bring warmth and quiet to large terrazzo or vitrified-tile living rooms that can feel echoey. A generous hand-knotted wool rug, a Persian or Iranian piece, or one of our Kashmiri designs anchors a seating area and softens the acoustics without committing the whole floor. For the upstairs portions that families let out to tenants or keep for visiting grandchildren, a hard-wearing machine-made rug in a darker tone is the practical choice.
Wall-to-wall fitting for apartments and bedrooms
In the newer 2BHK and 3BHK flats around AS Rao Nagar, Kapra and Saket, wall-to-wall carpet is popular for master bedrooms and children's rooms, where it keeps the floor warm underfoot and cuts noise between units. Our wall-to-wall ranges cover everything from tight-budget loop piles to plush, soft-touch finishes, in wool and synthetic blends. We measure the room properly, account for wardrobes and door swings, and fit with proper underlay and edge finishing so the carpet sits flat and lasts. Home offices and study rooms are another room where a fitted carpet or a large bound rug makes a real difference to comfort and sound, and with the area's many electronics, defence and IT professionals these have become common.
Prayer rugs and gifting
We keep a wide selection of prayer rugs and smaller decorative pieces that suit the mixed, family-oriented households across the area, and these are popular for gifting at the weddings and housewarmings that the colony's function halls host through the year.
Free measuring across the ECIL belt
Our showroom is at A Battery Line, Masab Tank Road, in central Hyderabad. AS Rao Nagar sits out in the north-east, beyond Secunderabad in the Kapra area, so it is a planned trip rather than a quick hop, but our measuring and home visits are free and we cover the whole belt: AS Rao Nagar proper, Kapra, Sainikpuri (long popular with retired defence families), Neredmet, ECIL, Moula-Ali, Safilguda and Saket. If you are near Anutex Shopping Mall, Safilguda Lake Park, Kapra Lake or the Mahabodhi Buddha Vihara, you are well within the area we serve. You are also welcome to visit the Masab Tank showroom to see the full range, feel the wool and silk in person, and compare colours in daylight before deciding.
Why AS Rao Nagar residents choose Ellora
- Since 1965: three generations of carpet and rug expertise, not a pop-up reseller.
- Genuine range: hand-knotted Persian, Iranian and Kashmiri rugs, prayer rugs, plus wall-to-wall ranges in wool and synthetic blends.
- Free measure and fit: proper site measuring, underlay and edge finishing, done by people who fit carpets every day.
- Custom hand-knotted rugs: sizes and designs made to suit a specific room, ideal for the larger living rooms of older AS Rao Nagar society houses.
- Delivery: pan-India and worldwide for the rug side, so a piece bought here can follow family who move.
Whether you want a single statement rug for a society house living room, fitted carpet for a quiet bedroom in a new flat, or a custom piece woven to an exact size, Ellora Carpets is happy to help AS Rao Nagar homes get it right. Call or visit the Masab Tank showroom to arrange a free measure.
